Pop Up Store
Because experience is the new luxury
Translated by the book, “pop up” means “to appear, to emerge”. It is a temporary retail that has a strong component of unexpected with pieces which are difficult to find elsewhere. On the other hand, they will not only be here to be sold but also to create an exclusive, sensory and imagery experience. More than an experience for shoppers, the new Pop Up Store by Focuspremium is also a moment of communication. If Google also created its pop up store in New York, without even selling any product, one thing is certain: this new space really exists for the experience, the event and the infinite possibilities of invading social networks.